Featured guide
AI Act in advertising: when should AI-generated content be labelled?
When do AI-assisted ads need a label? Practical guidance on product visuals, synthetic voices, avatars, PR content and agency-to-client delivery.
Read the guide ↗Creative industries
Law that reflects how campaigns and content are produced.
Creative projects connect the client, agency, creators, media and platforms. A sound arrangement needs a consistent chain of approvals, rights, data roles and responsibility.
Practical questions
Where should the analysis begin?
- 01Who approves materials and when?
- 02Who owns the rights?
- 03Who is responsible for advertising claims?
- 04What happens to accounts after the project ends?
Guides and articles08 publications
Distributor, commercial agent or reseller: choosing the right sales model in Poland
Contract labels do not determine the legal model. The key questions are who contracts with the customer, whether the partner purchases and resells on its own account, who carries inventory and credit risk, and how much control the supplier may exercise over price and territory.
Read the article ↗Generative AI in a Polish marketing agency: rights, confidentiality and client data
Allowing a team to use AI does not create a safe workflow. An agency needs approved tools and data rules, human review, a clear rights chain and an accurate allocation of responsibility with the client.
Read the article ↗Advertising accounts and client budgets when an agency relationship ends
Ownership, administrator access, media spend, platform credit, data, assets and handover duties at the end of an agency engagement.
Read the article ↗GDPR and direct marketing in a Polish agency: databases, mailing and campaigns
How to allocate controller and processor roles, verify the source and permitted use of databases, manage suppliers, objections and campaign evidence.
Read the article ↗Influencer agreement: how to protect the agency and advertiser
Deliverables, approvals, advertising disclosures, claims, image and content rights, statistics, exclusivity, reputational events and cancellation.
Read the article ↗Copyright in a marketing agency: who owns campaign materials?
The rights chain from employee, freelancer and stock provider through the agency to the client, including licences, assignments, image rights and source files.
Read the article ↗Marketing agency agreement: scope, liability and fees
Review scope, revisions, fees and liability in a marketing agency agreement under Polish law. Find out when to request contract drafting or review.
Read the article ↗Need advice?
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