Creative industries
Creative projects connect the client, agency, creators, media and platforms. A sound arrangement needs a consistent chain of approvals, rights, data roles and responsibility.
Practical questions
A practical guide for a foreign or Polish business appointing a sales agent in Poland, from authority and commission to termination and goodwill indemnity.
Read the guide ↗Allowing a team to use AI does not create a safe workflow. An agency needs approved tools and data rules, human review, a clear rights chain and an accurate allocation of responsibility with the client.
Read the article ↗The CRA reporting regime starts before most other requirements under the Regulation. Businesses marketing software or hardware under their own name should map their products, reporting thresholds, escalation routes and supplier obligations before 11 September 2026.
Read the article ↗Ownership, administrator access, media spend, platform credit, data, assets and handover duties at the end of an agency engagement.
Read the article ↗How to allocate controller and processor roles, verify the source and permitted use of databases, manage suppliers, objections and campaign evidence.
Read the article ↗Deliverables, approvals, advertising disclosures, claims, image and content rights, statistics, exclusivity, reputational events and cancellation.
Read the article ↗The rights chain from employee, freelancer and stock provider through the agency to the client, including licences, assignments, image rights and source files.
Read the article ↗How to structure an agency-client agreement around the brief, approvals, revisions, media spend, results, IP, subcontractors and termination.
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