AI Act in advertising: when should AI-generated content be labelled?
When do AI-assisted ads need a label? Practical guidance on product visuals, synthetic voices, avatars, PR content and agency-to-client delivery.
Creative industries
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Distributor, commercial agent or reseller: choosing the right sales model in Poland
Contract labels do not determine the legal model. The key questions are who contracts with the customer, whether the partner purchases and resells on its own account, who carries inventory and credit risk, and how much control the supplier may exercise over price and territory.
Generative AI in a Polish marketing agency: rights, confidentiality and client data
Allowing a team to use AI does not create a safe workflow. An agency needs approved tools and data rules, human review, a clear rights chain and an accurate allocation of responsibility with the client.
Advertising accounts and client budgets when an agency relationship ends
Ownership, administrator access, media spend, platform credit, data, assets and handover duties at the end of an agency engagement.
GDPR and direct marketing in a Polish agency: databases, mailing and campaigns
How to allocate controller and processor roles, verify the source and permitted use of databases, manage suppliers, objections and campaign evidence.
Influencer agreement: how to protect the agency and advertiser
Deliverables, approvals, advertising disclosures, claims, image and content rights, statistics, exclusivity, reputational events and cancellation.
Copyright in a marketing agency: who owns campaign materials?
The rights chain from employee, freelancer and stock provider through the agency to the client, including licences, assignments, image rights and source files.
Marketing agency agreement: scope, liability and fees
Review scope, revisions, fees and liability in a marketing agency agreement under Polish law. Find out when to request contract drafting or review.
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